Fresh. Coastal. Inspired.
At Costa Vida, we believe food should be more than just a meal — it should be an experience. Born on the sun-soaked beaches of Mexico, our concept was inspired by the vibrant lifestyle of the coast: fresh ingredients, bold flavors, and a spirit of adventure.
Since opening our first restaurant in 2003, Costa Vida has grown into a leading fast-casual brand, loved for our made-from-scratch tortillas, slow-braised meats, hand-crafted sauces, and farm-fresh produce. Every meal is prepared fresh, right in front of our guests — because we believe in transparency, quality, and flavor that speaks for itself.
Why Franchise with Costa Vida?
We’re more than just a restaurant — we’re a proven franchise system built on innovation, support, and success. Our franchise partners benefit from:
- A Recognized Brand – A growing presence across the United States with a loyal fan base.
- Proven Operations – Streamlined systems and training programs that set you up for success.
- Marketing Power – Strategic brand campaigns and local marketing tools to help you grow.
- Ongoing Support – From site selection to grand opening and beyond, we’re with you every step of the way.
Our Mission
To share the vibrant flavors of coastal Mexico through food that is always fresh, inspired, and full of life — while empowering entrepreneurs to thrive as part of the Costa Vida family.
Our Vision
To become the nation’s leading fresh-Mexican fast-casual brand, while staying true to our coastal roots, our made-from-scratch promise, and our passion for community.
Join the Costa Vida Movement
We’re looking for driven, passionate individuals who share our love for fresh food and vibrant experiences. If you’re ready to bring Costa Vida to your community, we’d love to welcome you to the family.